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Welcome! Let's do an active icebreaker!
Active Icebreaker:
“Never Have I”: Set up a circle of chairs. The student standing in the middle of the circle calls out “Never have I ____________” . Anyone in the chairs who agrees (who has never______) will get up and try to find an empty chair. The student who was in the middle would find an empty chair. The one without a chair would go stand in the middle and the game starts again. Play for 5 - 8 minutes!
Instructor Speaks: Take a few minutes to watch Session 3 Part 1. Let me know when you are finished.
SESSION 3 - PART 1: Introduction to Niches (4 Minutes)
Instructor Notes: CLASS ACTIVITY: They will be doing SEARCHES on Google while the activity demonstrates the power of building a business based on a specific niche. Instructor Speaks: We are going to do a fun Google Search Activity. You may work on this in pairs or individually. Let’s get started and share with us what you find!
CLASS ACTIVITY: Google Search Niche Activity. (10 - 15 Minutes)
Instructor Notes: It may be fun to read this out loud and work through this together. CLASS ACTIVITY: Google Search Niche Activity
Let’s do a little activity to show how important it is to be specific with your business idea. We’re going to use a DOG Niche as an example…
Do a "Google" search.
In The Search Engine Type in "Dog". What did you find? I believe the word "dog" is found on 4.5 Billion websites/articles. (Look under the search bar to find the numbers.)
Now search for a particular dog breed like a Yorkie. What number did you find? I believe the search results are around 49 million.
Dogs = 30 Billion
Yorkie = 49 Million.
Now let's niche it down even further to something like "Yorkie training". How many search results did you find? I found around 10 Million search results.
Now, use the quotations and search “ "Yorkie training" ”. If you use quotes, Google will search for that exact phrase. What results did you find? I found around 5 Thousand results.
5 thousand still may seem like a lot, but it's not! If you love Yorkies and start a Yorkie dog training business, you would do quite well! You could create merchandise, content, and videos based on training a Yorkie and share that with the world. This is quite simple and very targeted. Lastly, try typing in “ "Dog Training" ” and see what happens. How many results do you see? I found 31 Million. Do you see the benefit of being specific? Start thinking about how you can niche down your interests and how you can create more specific designs to reach your perfect customers.
Instructor Speaks: Do you have your niche idea? Are you basing your business idea around one of your interests or talents? Let's watch the next video!
SESSION 3 - PART 2: Niche Ideas (3 Minutes)
YOU MAY USE THE FOLLOWING TRANSCRIPTION TO ACCOMPANY THE VIDEOS
Session 3:
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Introduction To Niches
A niche denotes or relates to products, services, or interests that appeal to a small, specialized section of the population. An example of this is an entrepreneur interested in trout fishing and who decides to sell specialized river trout fishing rods or trout lures to trout fishing enthusiasts. Another example could be selling high-end Yorkie dog collars to wealthy super-obsessed Yorkie owners. Or yoga instructors offering yoga classes or fitness tips to a targeted age group. The more specific you can make your niche, the more successful you can be. You would be surprised to hear that many entrepreneurs earn hundreds of millions of dollars in the strangest and most obscure niches. Do you have, what other people may call, an odd interest? Fantastic! You may be onto something BIG!
What is your niche? If you don’t have any interests or hobbies, choosing a niche or interest for specific online business models would be advantageous. Entrepreneurs don’t start businesses for the sake of starting a business. They start businesses with a targeted objective and a specific audience in mind to sell a product or a service. It’s much simpler and more profitable to create content and sell products/services in one niche.
Every year, millions of people fail at online business because they don’t have the mindset of a true entrepreneur. This segment of people tries to market products and services incorrectly and to the wrong audience. An example of this is when a person opens up an e-commerce store and then tries to sell too many products without a specific audience in mind.
After a while, the eCommerce store owner becomes overwhelmed and wonders why they never make a sale. The problem is that selling too many products or services prevents this person from targeting a specific audience. Without that targeted audience or objective, the business becomes one that fails to thrive. Many people are looking for a get-rich-quick scheme while providing zero value to their audience. When you start your business, keep it simple and focus on what you can do for your audience. Provide quality content, provide value to your customers, interact with your audience often, and avoid taking shortcuts.
99% of people fail because they are only looking at making money and not the value they can offer someone else. Create a brand for yourself. Create great content for people who want it. Offer something of value. Generate a following. Last but certainly not least, offer products or services to those who see the value in your business. Put others first and be kind to everyone, including those who may criticize you along the way. Keep your integrity is intact as you build up your character, and don’t forget to encourage others in the process.
Activity: Google Search - Niche Activity
Instructor Notes: It may be fun to read this out loud and work through this together. Ask each of them what they are finding. OK! Let's do a "Google" search. In The Search Engine Type in "Dog" (try using quotations.....“dog”.....). We don't usually use quotes unless we search for content that matches an exact phrase with words in a particular order. I believe the word "dog" is found on 2 Billion websites/articles. Look right under the search bar to find the numbers. Try it without quotes. I believe the number increases to 30 billion. Now search for a particular breed like a Yorkie. Do it without the quotes. I believe the search results fall slightly short of 55 million. Dogs = 30 Billions results. Yorkie = 55 Million. Is there a difference in using quotes? Now let's niche it down even further to something like "Yorkie training" (don't use quotes). How many search results populated (look under the search bar for the results number)? I found around 10 Million search results. Now, use the quotations and search "Yorkie training". What results did you find? I found around 14 Thousand results. Fourteen thousand still may seem like a lot of websites to compete with, but it's not. If you are passionate about your Yorkie and starting a Yorkie dog training business only training Yorkies, you would do quite well! You could create exciting content and videos based on training your Yorkie and share that with the world. This is quite simple and very targeted. Lastly, try typing in "Dog Training" and see what happens. How many results do you see? Do you get my point? It would take a very long time to start a generic dog training business unless you have more time and capital (money) for advertising. Niche your niche, and you'll find success more easily using free digital marketing techniques. Don't be discouraged if your topic is broader. You can still succeed. It'll just take more effort on your part.
Niche Exploration
Identifying Skills, Talents, Gifts, and Strengths
An essential step in this business-building process is identifying your interests or talents. You’ll start by “playing to your strengths.” Suppose you don’t know, no worries. Here are just a few niches/topics to help you brainstorm.
Faith-based interests Volunteer work Community projects/involvement Sports Art Crafting Gaming Music Pet-Sitting Musician/singer Traveling Pets & Pet care Cooking/baking Collecting Reading Dance Dog-Walking Soccer Photography Videography Japanimation Planning/Organization Make-up/hair artist Fitness Yoga Woodworking Weightlifting Weight LossHobbies Clothing lines Shoe brands Martial arts Paintball Science Golf History Math Engineering Inventing Chess/board games Current events Self-help Politics Origami Government Fishing Journaling Public speaking Learning A Second Language Tutoring Babysitting Football Jewelry Making
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